Barclaycard Visa is currently advertising by showing rodeo as a good thing.

While a horse violently bucks the voice-over says, 'It's all about control'.
It is encouraging people to try it and is a promotion of animal cruelty.

Rodeo is clearly not "about control", but about manipulations in favour of
the cowboy. The animals don't buck for fun.

FAACE has protested with the management and
sent a veterinary report about rodeo which clearly condemns rodeo.
The link: www.tierschutz-tvt.de/rodeoengl.pdf

We have also complained to the Advertising Standards Authority about the ad.

The ad was run on ITV1, however, should you see it anywhere else or in print, please let us know.

If you wish to complain to Barclays, please write to:

Matthew W Barrett, Group Chairman
Antony Jenkins, Chief Executive Barclaycard

by using the adresses: customer.relations@barclays.co.uk ,
customer.services@barclaycard.co.uk

Please forward any answers to us.